The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.
What is Digital Marketing and its benefits?
Digital marketing is a set of actions to promote a product on the market.You can do Digital Marketing Training in Training Institute It includes the study of the target audience, determining the optimal price of the product, the method of its implementation, conducting an advertising campaign and, in fact, selling the product to the final consumer. Digital marketing is essentially the same set of actions. With one caveat: the market is considered an online space, and the point of sale is your site.
The main advantages and features of e-marketing:
· On the Internet, it is easier to study the information and consumer needs of the target audience. You are not engaged in abstract observations and conclusions but look at the statistics of queries of a particular keyword for a certain period.
· The most accurate targeting possible. You don’t need to “guess” what target audience your product is interested in because on the Internet you can easily find out on which sites it is most often mentioned, from which region the most inquiries about this product come from, what is the approximate age and social status target consumers.
· You have access to a huge assortment of tools that are used to promote the product: from standard banner advertising to mailing, “viral” and “partisan” marketing.
· You compete not only with other sites but also with an offline business. Therefore, you need to think about how an online purchase will attract a user: for example, with a wider range of products, the ability to order on the site something that is not available in consumer stores, lower price, convenient delivery, the ability to pay with electronic money, etc.
· You need to think not only about design but also about the usability of your site. The site should load quickly, be mobile-friendly (that is, display normally on mobile devices), its structure and navigation system should be simple and understandable for any user, all the functions of the site should work without freezes.
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